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Reverse Innovation: Create Far From Home, Win Everywhere
Author:   by Vijay Govindarajan, Chris Trimble, Indra K. Nooyi (Foreword by)
Price:   $18.53

Vijay Govindarajan, known as VG, is the Earl C. Daum 1924 Professor of International Business at Tuck. VG is widely regarded as one of the world’s leading experts on strategy and innovation. In 2009, in addition to his positions at Tuck, VG became the first Professor in Residence and Chief Innovation Consultant at General Electric. VG is Faculty Director of Tuck’s five-day executive program, Leading Innovation – From Idea to Impact. The program focuses on turning ideas into action and provides practical frameworks on how to navigate the innovation process and to successfully deliver winning innovation initiatives. VG also plays a key role in Tuck’s custom executive programs. 

Chris Trimble is an expert on making innovation happen in large organizations. He has delivered keynote addresses at major conferences and has also worked with executives from dozens of companies in roundtable discussions and executive education programs. He is Adjunct Associate Professor of Business Administration at the Tuck School of Business, and teaches in Leading Innovation  as well the School’s flagship offering, the Tuck Executive Program (TEP)  and Tuck’s custom executive programs. 

CONTENT DESCRIPTION: Reverse Innovation is a follow-up to their recent bestsellers, The Other Side of Innovation (2010) and Ten Rules for Strategic Innovators (2005).
Reverse Innovation is the culmination of several decades of research. The book helps leaders and senior managers understand what it means to develop in emerging markets first, instead of scaling down rich world products, to unlock a world of business opportunity. The book provides a needed next step for organizations looking to derive long-term value from emerging markets. Indeed, there is no one industry that needs to reverse innovate; instead, all industries must have interest in the needs and opportunities in the developing world in order to thrive in tomorrow’s global marketplace.
Reverse Innovation has received huge global recognition and ranked on several best seller lists including: #1 WSJ hardcover business, #3 WSJ hardcover, and #7 New York Times. This download offers Chapter 1, “The Future is Far From Home.”

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