Executive Program in Corporate Strategy
Location: Chicago, Illinois
In today's turbulent business world, most companies find themselves in a complex competitive environment in which the formulation and execution of corporate strategy are most critical than ever before. This course presents cutting-edge content taught by faculty who are renowned in their fields. Participants will learn techniques to understand the competitive structure of an industry and a company’s value proposition for competitive advantage. Entry, positioning, pricing, new venture, technology, diversification, scope, and vertical integration decisions will be analyzed. The organizational issues associated with effectively developing and implementing strategies will also be discussed.
Oct 07 - Oct 11 2013
Jan 27 - Jan 31 2014
Jun 09 - Jun 13 2014
During this program you will learn to:
- Improve your ability to recognize key strategic issues.
- Assess the value of strategy options.
- Analyze industry structure.
- Apply the five-forces analysis to your organization.
- Identify sources of competitive advantage
- Recognize which competitive advantages can be sustained.
- Predict the impact of industry evolution and better anticipate competitive reactions.
- Use game theory reasoning to analyze strategic decisions.
- Predict competitive responses to various scenarios.
- Use scenario analysis in modeling uncertain, competitive environments.
- Avoid the classic mistakes in thinking about strategy by avoiding buzz words.
- Consider the history of the firm when analyzing strategy.
- Understand how strategy can be used to help predict the future.
- Develop systems and blueprints for coordinating activities across business units and functions.
- Make decisions about entry, based on the company's strategic assets.
- Analyze horizontal strategies that coordinate the sharing of resources and the transfer of knowledge between units.
- Understand vertical integration.
- Analyze diversification strategies.
- Determine organizational requirements of strategy and adapt your organization to a new strategy.
- Integrate creativity into strategy formulation and execution.
- Draw links between strategy formulation and implementation.
Who Should Attend
The program is designed for upper-middle through senior-level managers who are now or will be deeply involved in the development of strategy at the corporate, business or functional level in their organizations. Appropriate titles would include vice presidents, general managers, strategic planners, consultants, corporate and business planners, and functional directors in areas like marketing, finance, operations and other managers involved in the formulation and implementation of a company's or business unit's strategy.