Executive Education Programs Program Information


Aresty Institute of Executive Education, The Wharton School, University of Pennsylvania - USA

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  Pricing Strategies: Measuring, Capturing, and Retaining Value

Pricing Strategies: Measuring, Capturing, and Retaining Value

Setting the right prices for your products and services can be the most costly decision you make — especially when the “right price” is derived from trial-and-error approaches. Studies have shown that pricing is the most critical profit driver in business. It’s also said that “Pricing takes courage.” Thinking systematically about how to develop and leverage pricing strategies requires discipline, but the results can bring great competitive reward.

The exploration of pricing strategies as a method for capturing maximum value is at the core of Pricing Strategies: Measuring, Capturing, and Retaining Value. The program demonstrates step-by-step processes for developing various pricing strategies and how these approaches can be applied to specific business challenges.

Jul 21, 2014 - Jul 24, 2014
Philadelphia
$7,200

Impact & Experience
Through Pricing Strategies, you will learn and understand the fundamentals of pricing, and gain a powerful set of tools to help you develop the most effective pricing strategies for your business. This quantitative program will explain what impacts pricing and will teach you:
- To understand customer willingness-to-pay and its relationship to pricing.
- Best practices for pricing across diverse industries.
- To identify opportunities to distinguish your product or service through pricing.
- The effects of risk on pricing.

In this highly-focused program, Wharton’s top-ranked faculty draws upon theoretical and empirical research to present principles that can be applied to both business-to-business and business-to-consumer situations.

Among the 12 sessions offered in this program, you will experience:
-Assessing Lifetime Value of Customers
-Negotiation Strategies in Pricing Decisions
-Pricing for Short- and Long-Lifecycle Products
-Psychological and Ethical Pricing Considerations

Who Attends This Program
This program is essential for those who are:
-Responsible for designing, evaluating, and implementing pricing strategies.
-Executives charged with ensuring the overall company profitability.
-Mid- to senior-level executives in product development, marketing, or accounting and finance.

To extend the impact of Pricing Strategies, we encourage companies to send cross-functional teams of executives to Wharton.


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