Executive Education Programs Program Information


Aresty Institute of Executive Education, The Wharton School, University of Pennsylvania - USA

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  Strategic Alliances: Creating Growth Opportunities

Strategic Alliances: Creating Growth Opportunities
In today’s world, companies are increasingly turning to networks and alliances to access complementary knowledge and market resources. These alliances can provide access to new markets, technology and other resources, including the flexibility to handle change and hedge risk. In Strategic Alliances, you will delve into the process of forming successful alliances. Specifically, you will gain the tools you need to overcome many of the inherent obstacles that occur when expanding into new markets or developing new products.

This program can help you determine what a successful alliance should look like and identify the key qualities to look for in an alliance partner. Through this program, you will gain a deeper understanding of the key factors necessary for a successful business alliance.

You will learn how to:
-Analyze the strategic, organizational and cultural fit among partners.
-Resolve business conflicts and manage evolution of alliances more effectively.
-Build on your collaborative capabilities and corporate-level strategies to position your firm as a preferred alliance partner.

This program is complementary to Mergers & Acquisitions, which focuses on valuation and legal issues that may arise in a strategic alliance.

Apr 28, 2014 - May 01, 2014 Philadelphia $7,500
Nov 03, 2014 - Nov 06, 2014 Philadelphia $7,500


Impact & Experience
By learning how to apply research-based techniques to the design and formation of alliances, you will increase your company’s or organization’s global competitive advantage. You will uncover a better way to create a framework through which you can analyze the strategic, organizational, and cultural fit among partners.  Also discussed are conflicts and the evolution of alliances, as well as managing networks of alliances and understanding how they affect the overall corporate strategies in play.

Session topics for Strategic Alliances include:
-Stages of Alliance Formation
-Building Networks
-Strategies for Building Mutual Commitment and Addressing Conflict
-Establishing Global Strategic Positions through Alliances
-Protecting One’s Own Strategic Position

Who Attends This Program
Executives with responsibilities for managing alliances and new business development, including general managers, strategic planning managers and marketing managers, and those in the corporate development function, will benefit from this program. Financial officers involved with financing new ventures or mergers and acquisitions can also benefit.

To extend the impact of Strategic Alliances, we encourage companies to send cross-functional teams of executives to Wharton.


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