Executive Education Programs Program Information


STANFORD Graduate School of Business - USA

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  Strategic Marketing Management

Strategic Marketing Management
Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.
 
Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program, executives will have the ability to enhance their company's profitability and marketplace position.
 
Program Dates: August 10 - 20, 2014
Application Deadline: July 7, 2014
Program Tuition: $18,000 USD
 
Program tuition includes private accommodations, all meals, and course materials.

Content Overview
The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.
 
Key Takeaways
- In-depth knowledge of competitive dynamics and how to integrate marketing  strategy into the overall business strategy
- Frameworks for analyzing customer preferences and enhancing customer relationships
- Building and managing brand equity with effective market communication
 
Who Should Attend
This program is designed for marketing executives and managers with at least eight years of management experience, as well as general managers with responsibility for marketing-related functions. It is appropriate for individuals from organizations of any size and in any industry.

I attended Stanford’s Strategic Marketing Management Program with the goal of brushing up on my strategic marketing competencies.  The program delivered on this 110%. The breadth and depth of the topics in the program are well-balanced and when leaving this program, you are particularly aware of why, how, when, and to whom to deliver extraordinary perceived consumer value.”
 
Reno Peter Øhlenschlæger
Chief Marketing Manager
Statoil A/S


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