Executive Education Programs Program Information


STANFORD Graduate School of Business - USA

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  Design Thinking Boot Camp: From Insights to Innovation

Design Thinking Boot Camp: From Insights to Innovation
Design Thinking Boot Camp: From Insights to Innovation offers executives the chance to learn design thinking — a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design. We believe that innovation is necessary in every aspect of business, and that it can be taught. We invite you to join us here at the Hasso Plattner Institute of Design, affectionately called "the d.school," for an experience that will enhance your ability to drive innovation in your organization.
  
2014 Program Dates: March 26 - 28, 2014
Application Deadline: January 10, 2014
    
2014 Program Dates: July 9 - 11, 2014
Application Deadline: May 2, 2014
 
2014 Program Dates: September 10 - 12, 2014
Application Deadline: July 11, 2014
 
2014 Program Tuition: $10,000 USD
Discounts available for applicants from 501(c)(3) organizations
 
Program tuition includes course materials,  breakfast and lunch on each day. Lodging not included in program tuition.


Design Thinking Boot Camp: From Insights to Innovation offers executives the chance to learn design thinking — a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design.  We believe that innovation is necessary in every aspect of business, and that it can be taught. We invite you to join us here at the Hasso Plattner Institute of Design, affectionately called “the d.school,” for an experience that will enhance your ability to drive innovation in your organization.

Content Overview
The d.school design thinking process is user-centered and prototype-driven. As a participant in Design Thinking Boot Camp, you will be part of a small multidisciplinary team and work through a hands-on innovation challenge from start to finish. You will walk away from the workshop with a strong understanding of the key tenets of design thinking and be able to execute them at home.

Key Takeaways and Tenets of Design Thinking
- Develop Deep Consumer Insights:If you are looking for insights about your consumers that your competitors don’t have, our field observations and ethnographic methods will take you beyond the limitations of traditional market research.  Our tools will help you to understand how to tap into what is meaningful for consumers and to uncover what they need.
- Reduce Risk and Accelerate Learning Through Rapid Prototyping: If you are responsible for launching new products and services into the marketplace, design thinking can help you to greatly reduce the risk of failure and accelerate organizational learning through an iterative process of prototyping and user testing.
- Drive Towards Innovation, Not Just Incremental Growth:Uncover and capitalize on the unexplored innovation spaces in your business or industry.
- Empower Your Employees To Be Innovative:If you seek to unlock the creative potential of your organization, design thinking can help you to transform your organizational structure and internal processes so that your business shifts to a more innovative stance.

Our approach is to learn by doing.  Your work will be done at the Stanford d.school. Our customized studio space fosters radical collaboration and allows participants to tackle big projects for innovative outcomes.

To help you translate the design thinking process to your workplace, you will take home a guide that outlines the tools and methods taught during the Boot Camp.

Who Should Attend
This program is designed for executives who are responsible for tackling strategic challenges in their organizations.   People who are responsible for offerings that are developed for the marketplace, as well as those developed for internal constituencies, are invited to apply for the Design Thinking Boot Camp.  We also welcome members of a team to apply for participation in the workshop together (please submit individual applications, footnoted with the collective names of the team members).

Appropriate participant titles include Chief Executive Officer, Chief Operating Officer, Chief of Insights, Director of Research & Development, and Vice President of Product Management.


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