Building, Leading, and Sustaining the Innovative Organization

Dates: Jun 13-14, 2013 | Oct 29-30, 2013

Certificate Track: Strategy and Innovation
  
Location: Cambridge, Massachusetts
    
Tuition: $2,900 (excluding accommodations)
    
Program Days (for certificate credit): 2

This program is designed to help spark the breakthrough ideas business leaders need to create successful competitive products for the future. Drawing on the latest MIT Sloan research, the program will offer a set of strategies for growing companies in the face of changing markets, technologies, and consumer demand.

Specifically, participants will be presented with:
- Tactics for dealing with the internal politics and resistance to change that can threaten innovation initiatives and early-stage developments
- Techniques for building innovation streams
- Processes for collecting competitive intelligence, forecasting technology change, and gathering information on user needs
- Methods for identifying better innovations more quickly, including the lead-user method for discovering breakthrough products, services, and strategies; and innovation toolkits that enable managers to design their own mass-customized products and services

Participants:
This program has been developed for senior corporate and technical executives, including:
- EVPs
- VPs of Marketing, New Product Development, R&D, Human Resources, and New Business Development
- CIOs
- Chief Technologists
- Corporate Strategists and Planners
- Other executives with leadership responsibility