Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain
Dates: Sep 08-13, 2013 | Mar 23-28, 2014 | Sep 07-12, 2014
Location: September 2013 & 2014: MIT Campus, Cambridge MA
Tuition: September 2013 at MIT: $11,500 (excluding accommodations)
Program Days (for certificate credit): 5
Offered jointly with IMD
How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.
This program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. It will demonstrate how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain. Using a dynamic and integrative value-chain framework created at MIT, participants will gain the capability to position their organizations for future growth.
This program is designed for senior executives and entrepreneurs who have significant input into the technology and innovation strategy of their organizations. Participants should play a key role within their organizations that gives them the ability and perspective to look up and down the value chain to appraise strategic technology options wherever they arise.
Business leaders who will take away the greatest value from this program:
- R&D directors
- Other senior executives, and entrepreneurs who are responsible for technology, R&D, and supply-chain strategy, especially where coordinated technology development issues are essential
- Senior executives in charge of innovation or new business development
- Teams charged with planning and implementing innovation or value chain strategy