Pricing for Profitable Decision Making
Assess the Value of Products to Consumers Previously named: Pricing Strategies and Tactics
This program helps dispel the myths and ambiguities of setting prices and inspires you with invaluable theories, tools and strategies to help you successfully navigate the complicated world of pricing. In this program senior faculty of the Kellogg School’s Marketing Department highlight the fundamental principles that should guide the formulation of a coherent pricing strategy. What costs are relevant in the pricing decision? How does one price based on value and what are the consequences? What are the costs and benefits of segmentation? How should you respond when a competitor cuts their price?
Product Week You may combine this program with Innovating New Products and Services toparticipate in Product Week. When taken consecutively, these programs are offered together at a discounted price. Combining the programs provides a week long executive level summary of the approach to managing product portfolios taught in the highly acclaimed Kellogg MBA program.
Upcoming Sessions (Fee includes lodging and most meals) April 6-9, 2014 $6,300
Who Should Attend This program is designed for all managers responsible for making pricing decisions, as well as for engineering and finance executives. While not highly technical, the program requires the ability to work with quantitative information and spreadsheets.
In this program, you will learn to:
Integrate pricing into an overall marketing strategy
Determine the proper role of costs in pricing
Set prices in a highly competitive environment
Understand the interaction between pricing and distribution