Executive Education Programs Program Information


Kellogg School of Management - USA

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  Strategic Marketing Communications in the Nanosecond Culture

Strategic Marketing Communications in the Nanosecond Culture
Create Powerful, Integrated Marketing Plans

Both topical and practical, this program will help you gain a greater understanding for marketing in the nanosecond culture, where generational differences play a distinct role in customers’ values, communication habits, uses of technology and expectations for products and services. The program serves both B2C and B2B leaders.

While evaluating your brand from a 360-degree point of view, you will learn how to define your “empowered” customers and develop value propositions that resonate with that precise audience. The faculty balance theory with real-world application in discussions on cultural shifts, communication trends, customer habits, new marketing metrics and more.

Upcoming Sessions (Fee includes lodging and most meals)
November 10-14, 2013 $8,300  
May 18-22, 2014 $8,300  
November 9-13, 2014 $8,300

Who Should Attend

  1. Managers involved in changing and expanding the scope of communications within their organizations
  2. Mid- and senior-level leaders who have a strategic responsibility for communications (or are preparing for such a role)
  3. Executives from organizations in which communications play a key role in sales


Key Benefits
During this program, you will:

  1. Gain an in-depth understanding of the six generations that make up the nanosecond culture and how generational differences affect messaging
  2. View communications more broadly than traditional media-delivered messages by planning what your brand communicates at each contact or touchpoint
  3. Learn the implications of an integrated marketing and communications strategy
  4. Learn to adapt to mobile technology, social media, and other technology as they continue to change the way we communicate

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