Executive Education Programs Program Information


Kellogg School of Management - USA

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  Creating and Managing Strategic Alliances

Creating and Managing Strategic Alliances

Upcoming Sessions (Fee includes lodging and most meals)

Sep 29 - Oct 2, 2013  $6,000 

Mar 16-19, 2014      $6,300 

Sep 21-24, 2014       $6,300

Develop Stronger Alliance Capabilities
Grow your business more quickly and with lower cost and risk by using strategic alliances. In a world of resource constraints and intense battles for customers, firms are increasingly employing a variety of cooperative relationships to achieve their strategic objectives domestically and internationally. However, designing and maneuvering through alliances are very challenging activities. In the Kellogg School’s collaborative learning environment, you will be inspired with knowledge of how to create and manage different forms of strategic alliances such as joint ventures, licensing agreements, buyer-supplier partnerships and consortia. You will also develop a better sense of the costs and benefits of strategic alliances and learn the specific conditions under which alliances are preferred to internal development, mergers and acquisitions, or outsourcing.

Who should attend
If you are a mid or upper-level manager who is involved in the creation and/or implementation of strategic alliances, this program is designed for you.  Individuals with responsibilities for business development, strategic planning, R&D, marketing, and operating strategic alliances are encouraged to attend. Professionals offering legal, accounting, or management consulting services to firms engaged in or considering strategic alliances may also benefit from this program.

Key benefits
In this program you will learn to:
- Analyze when to make, buy or ally
- Create and manage value-adding alliances
- Avoid common pitfalls in alliance failures
- Negotiate before, during and after alliance agreements have been signed
- Anticipate critical legal, financial and operational issues in alliances
- Manage complex, multiple alliance situations within organizations


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