Innovative Thinking for New Products and Services
Dates: October 21 - 22, 2013
Location: NYU Stern, 44 W. 4th Street, New York, NY 10012
Tuition: $2,800 (accommodation not included)
Program Description: Three momentous changes – globalization, accessibility to an overwhelming array of products and information, and technological innovation – are rapidly altering the business world in significant ways:
- Companies are creating new categories and redefining old ones
- Customers are fundamentally questioning what they want from products and services
To thrive in this new era, organizations and institutions, executives and entrepreneurs need to generate a steady stream of innovative ideas, products and services to stay ahead of the game.
This program will demonstrate how to generate new product and service ideas. Participants will be introduced to a toolkit of innovative thinking techniques that can be used to produce and implement ideas that alter the trajectory of a business and revive stagnant markets. The program explores why the most unexpected ideas draw the fewest competitors and offer the greatest potential. It also demonstrates how to combine fluid creativity with analytical rigor in a process for creating breakthrough solutions in any market.
This program is based on two profound assumptions:
- People are naturally creative Abilities to think inventively about business improve by learning and practicing innovative thinking techniques
This program is intended for business leaders who want to enhance their innovative thinking skills in business and other domains. The program combines lectures and discussions with exercises and projects where participants develop innovative concepts for a specific topic.
Who Should Attend:
- Individuals with high potential for innovation leadership
- Individuals who are managing innovation teams and processes
- Individuals and teams with new product development responsibilities
During this program participants will:
- A process for cultivating unexpected customer insights and developing product and service ideas from counterintuitive sources.
- A method for challenging commodity-product and service clichés and traditional category boundaries.
- An approach for deliberately targeting market situations where the competition is complacent and the customer has been consistently under-served.
This course is eligible for Continuing Professional Education Credits (CPE). Please contact the NYU Stern Executive Education office for more information.
Aline Wolff is a Clinical Associate Professor of Management Communication at New York University Stern School of Business. She teaches courses in organizational communication for the undergraduates, the master students, and for executive development programs.
Professor Wolff has been with NYU Stern since 1994. Her primary research areas include self-managed teams, communication theory in the workplace, and cross-cultural communication. In addition to her work at NYU Stern, Professor Wolff has taught at SUNY Purchase, Richmond College, College of New Rochelle, and City University of New York. Before joining NYU Stern, she worked for ten years on Wall Street, at Citibank and Goldman Sachs and Co.
Luke Williams is an internationally recognized authority on Innovation Leadership. He is a Fellow at frog design, one of the world's most influential innovation companies, and Adjunct Professor of Innovation at NYU’s Stern School of Business. He has worked with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to create breakthrough product, service and business model solutions. Williams has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, The Atlantic, and The Wall Street Journal. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, 2011).