Strategy in a Global World
Dates: Oct 24-25, 2013 | Mar 20-21, 2014 | Oct 30-31, 2014
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $2,900 (excluding accommodations)
Program Days (for certificate credit): 2
NEW PROGRAM FOR 2012
This program is based on a new view of the world and how business at all levels must work in the context of a globalized world. The global world is no longer simply a source of new markets or cost factor savings; it is a source of innovation. To survive and prosper today, companies must expand their focus beyond the traditional views of the world to truly developing a wider vision that encompasses all aspects of being a global organization capable of developing and delivering a proposition that takes advantage of global integration to create value from and for the world.
Why did global integration turn into a strategic imperative for so many industries and companies over the last couple of decades? Why is it so challenging for existing, established multinational companies?
This program addresses how the current world makes a big difference for internationalization and a global strategy – and why incumbent multinationals and emergent multinationals have fared so differently in the dire straits of the new, global(ized) world. The course introduces the concepts and frameworks used to understand the relevance, the challenge, and the management of global integration in multinational corporations.
Strategy in a Global World provides a systemic approach to strategy and the relentless quest for discovering "why and how", not just "what".
“A major pitfall comes from this belief, which is really mythical, that the value of, say, R&D units abroad, comes because they are low cost; this is an amazing mistake. It’s the quality and the newness of the knowledge that is brought by units around the world that creates ‘borderless innovations’”. Prof. Jose (Joe) Santos
This program is designed for senior managers and executives as well as entrepreneurs who wish to develop their understanding of how their corporate and business strategies may be changed to face and benefit from a global world. Types of participants who would benefit from the program include, but are not limited to:
- Heads of functional areas such as R&D, Engineering, Manufacturing, and IS
- VPs of Marketing and New Venture Development
- Corporate planners and corporate strategists
- Senior managers with strategic planning responsibility
- VC managers
- General managers of global companies, or companies with international clients
Strategy in a Global World is appropriate for managers, executives, and entrepreneurs with responsibility for, or interest in, managing multinational corporations, creating strategies for succeeding in global markets, or expanding operations into new and emerging markets.