Executive Education Programs Program Information


Columbia Business School - USA

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  Strategic Intuition

Strategic Intuition
Learn how to capture the benefits of intuition and apply it to real-world business innovation in Strategic Intuition.

Overview
In order to succeed, a business leader needs to combine  various kinds of thinking, such as strategic thinking, entrepreneurial thinking,  or creative thinking. Strategic Intuition brings you exclusive tools and  methods to enhance your thinking process and develop powerful ideas for your  organization.

The program is based on the groundbreaking research and  teaching by Professor William Duggan. In only two days, you will learn how to capture the benefits of strategic intuition and apply it to real-world business innovation. The last part of the program offers a set of tools to use strategic intuition for your own personal strategy and development.  

Participants will receive a copy of Strategic Intuition: The Creative  Spark in Human Achievement, which was named "Best Strategy Book of 2007" by Strategy & Business magazine.

Program Details

Upcoming Sessions
June 17-18, 2014
 
Location:
New York City

Tuition:
$3,250

Includes materials and some meals.


Audience
Strategic Intuition
is designed for mid- to upper-level executives involved in strategic planning, innovation, or creative design in their organization.

Alumni and up to four of their colleagues are eligible  for a 25 percent tuition benefit for programs lasting up to seven days.

Benefits
How You Will Benefit in the Current  Context

"In times like these, it's likely that what you're doing now won't work in  the future. You need to innovate. But how? You need a creative  idea that's also strategic, that you can take action on right  away. 

"Strategic Intuition offers a powerful set of ideas, methods, and  tools for innovation based on the latest breakthroughs in modern  neuroscience, principles from classical military strategy, and surprising  truths about how great achievements in business and other fields actually  happened."
–William Duggan, Faculty Director

Summary of Benefits
- Understand the concept of strategic intuition,  based on the science of how creative ideas actually happen in practice.
- Learn the four key steps that make  strategic intuition occur, and how to do it better yourself.
- Apply strategic intuition to any strategic or  creative problem through the Insight Matrix, for individuals and teams, a tool  exclusive to the program.

Upon completion of this program, you will earn 2 days towards a Certificate in Business Excellence.


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