Executive Education Programs Program Information


ESADE Business School - Spain

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  Global Sales Strategies

Global Sales Strategies
for ambitious European firms

Dates & Venues
Barcelona

FROM: November 08, 2013
TO: November 09, 2013


Language:
English

Admission and Enrollment Requisites
-Completed on line registration form with electronic photo, full contact details, and motivation to attend-
-Fluent English level

Program fee is
2,300 €

1,990 € Per person for teams of 3 or more executives from the same company

Participants:
Carefully selected CEOs and their Strategic Account Executives:
-who are committed to improving long term customer relationships by enhancing the value delivered, and
-who write a compelling application explaining why they want to attend, and how they will apply the lessons learned in their job or new venture, and
-who prepare the homework on time, and
-who submit a complete on line registration form with electronic photo, full contact details, and motivation to attend, and
-who obtain a confirmation of registration prior to the workshop.
 
Participants Origin: International.

Objectives:     
Improving the effectiveness of the global sales team, and the overall speed of customer decision making is consistently cited by business experts as one of the highest priorities, year after year. In the current tough climate, every purchase by any prospective customer must be triple-justified at all levels of the client’s management.

Therefore, having the best ROI-based sales approach for your products or services is essential to shortening the sales cycle across borders and therefore to the survival and growth of your firm. This course can help ensure that you succeed in the face of global competition.

The course is designed to enable CEOs and their top sales executives to be more effective in establishing long term, dependable, predictable, profitable, referenceable, and mutually beneficial customer relationships.

The course is highly interactive, and features case studies of fast growing companies as well as "live" exercises with real time feedback.

Benefits:
            
In today’s tough environment, your company must be even more excellent at sales and customer acquisition.
- Sales is a Science, not an Art: effective high value sales techniques and customer relationship management can be both learned and promulgated throughout the organization.
- Setting higher expectations for the sales and customer support team can actually be very motivating and will likely increase both customer and employee satisfaction and retention.
- Sincere commitment to solving customer problems is key. You must be passionately committed to delivering significant value to customers; otherwise your company will not achieve its full potential.
- Long term strategic customer relationships can provide a key, dependable source of sustainable competitive advantage.


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