Executive Education Programs Program Information


ESADE Business School - Spain

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  Open Innovation and Corporate Entrepreneurship

Open Innovation and Corporate Entrepreneurship: Creation of New Business Models for Ambitious Corporate and Start-up Entrepreneurs.

The Innovation Imperative: most innovations fail. Yet, in the long run, the risk of not innovating is greater than that of innovating. Companies that don't innovate will die.       
Creating new markets, embracing new business models, and identifying new customer segments within existing business units is a major challenge. Achieving impactful innovation rapidly in traditional corporate environments is a daunting task. Almost all established companies recognize the strategic importance of innovation, intrapreneurship, corporate venturing and the creation of new markets. However, many large companies, especially those in Europe, have failed to achieve the anticipated growth they need to remain as significant and competitive global players. This is because they lack the process and the mindset necessary to drive innovation in their organizations.

This course provides participants with an Open Innovation and customer centric framework where,  through collaboration with a variety of partners, new ventures can be created with an improved   perspective and faster clock speed, outside their current corporate or start-up environment.  

This course conveys the latest concepts of entrepreneurship, intrapreneurship,  commercialization, and corporate venturing. We will explore combinations of new product/new market/new business models   including finance, marketing, sales, technology and human capital frameworks relevant for launching new ventures.  

Open Innovation is introduced as a strategic framework that utilizes extensive  external knowledge to accelerate internal innovation and enable new markets and business models.  

This Open Innovation and Corporate Entrepreneurship course teaches the fundamentals of Open Innovation   as applied to developing new venture options for global corporations. The participants will develop and refine a new business    case, during the course, which will be evaluated during the final day of the course by an objective and demanding team of experts.  

The combination of team mentoring, world-class teaching, business case development, and access to networks will strengthen each participant's new business development and venturing  capabilities. Teams of 3-6 managers from the same company will receive particular support for acceleration of their projects.

Who Should Attend:
This Open Innovation and Corporate Enterpreneurship course is directed  toward corporate intrapreneurs and start-ups interacting in an open innovation setting, responsible for building new businesses based on breakthrough technologies. It is also designed for managers responsible for new business model implementation in an Open Innovation context, targeting sustainable long-term corporate growth, including:                         

-Internal and External Venturing
-New Business Development
-Corporate R&D  
-Corporate VC  
-Incubators      

Since successful business development, intrapreneurship and venturing are based on the integration of several business activities, we encourage companies to send teams of 3-6 people with a cross-functional, interdepartmental background.

FROM: May 26, 2014
TO: May 30, 2014
 
LOCATION: Barcelona  
PROGRAM FEE: € 4,600  


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