OPTIMIZING YOUR RETAIL BUSINESS
Best-in-class Operations and Customer Service
Discover how to boost profitability and margins through agile operations and customer-centric retail models, and get an in-depth understanding of private labels, product innovation and e-commerce to compete successfully.
- Learn best practices and gain insights into the competitive dynamics of the retail industry
- Understand the link between product and supply chain particularly in the hard discount model
- Efficiently use consumer analytics to boost sales
Why IESE recommends this Program
The retail sector has become increasingly sophisticated and complex in recent years. Senior managers have to face reality and address the challenges presented by the expansion of hard discounters and the growth of private labels within a changing context of increasing product proliferation and decreasing product life cycles. Today successful retail businesses share two common elements: excellence in operations and customer service, from the manufacturer to the point-of-service.
Who Should Attend
Senior managers in the retail industry, as well as manufacturers and retailers in food and non-food sectors who want to gain a better understanding of the key value drivers behind the operations in their business. The program will focus on retail operations from the food and beverage sectors, the automotive and apparel & textile industry.
The program incorporates a number of highly dynamic and interactive teaching methods, including role play, group discussions, class lectures and the case study method.
Dates and Locations
Barcelona, July 9-11, 2013
IESE Business School - Barcelona Campus
c/Arnús i de Garí, 3-7
IESE's new building has parking facilities. Free parking will be provided for all participants at the new campus at Av. Pearson 28. Access through Arnús i de Garí, 3-7.
General Fees: 3.570€
IESE Member: 3.213€
Fee includes lunches and material. Payment must be made prior to Program attendance