Executive Education Programs Program Information


Babson College - USA

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  Entrepreneurship 101 Online

Entrepreneurship 101 Online

An interactive web-based program

Program Dates and Fees:
February 3 - 28, 2014
Entrepreneurship 101 Online: $999
Entrepreneurship 101 Online - Premium: $1,749*

Entrepreneurship 101 - Premium includes an hour of one-on-one consulting with a faculty member from Babson’s Entrepreneurship Division. 

Program Overview
Entrepreneurship 101 Online is an interactive, 4-week, web-based program providing participants with a holistic perspective on the principles of entrepreneurship. The program emphasizes the mindset and self-understanding needed to undertake entrepreneurial endeavors, and the practical process of getting started. Unique from many other entrepreneurship programs, Entrepreneurship 101 Online explores the subject through Babson’s logic of Entrepreneurial Thought & Action®. This logic emphasizes the importance of balancing action and experimentation with planning and analysis—the most effective method for succeeding amidst the uncertain environments that entrepreneurs face in their paths to growth and value creation.

Learning Objectives
The goal of Entrepreneurship 101 Online is for participants to gain a skill set and an approach that can be applied in order to launch new ventures and other entrepreneurial endeavors. Depending on the individual’s background and preparation, participants will focus on developing their own new ideas for potential businesses and creating fast, cheap market tests to qualify opportunities. The program strongly encourages practice over an emphasis on theory.

The Online Format
This 10-hour program is hands-on and practical in nature, combining lively discussions with global colleagues; self-paced, media-rich learning and activities; and weekly virtual class sessions with Dr. Andrew Corbett. This online program was designed specifically for new and aspiring entrepreneurs for whom at least one of the following statements is true: 
-Travel to the Boston area is not possible.
-Flexible and distributed learning is preferred over an extended classroom session.
-Exposure to a global network of colleagues is attractive.

Curriculum
The program curriculum is designed to take participants through the critical components of the entrepreneurial process. Program modules include:

Entrepreneurial Thought & Action—Babson’s Approach to Entrepreneurship
This session includes an overview of Entrepreneurial Thought & Action and key concepts including prediction, creation, and creAction. Participants gain a new mindset, including a broader way to think about entrepreneurship and an effective way to take action on their ideas and opportunities.
Self-Understanding and its Importance for Entrepreneurship
Participants develop a method for screening and developing initial ideas that is connected to what they can achieve and what they personally want to accomplish. An understanding of one’s desire and how to actualize it is fundamental to this process.
Creativity and Ideation
Through this session, participants take away tools and techniques to help them improve and expand their creative potential and develop ideas based upon self-understanding.
Market Testing
Participants learn and practice methods for testing ideas quickly and inexpensively.
Taking Action
With a fundamental understanding of the principles of entrepreneurship, participants are challenged to apply learning and take action. Time is reserved during the program for participants develop their own business ideas or work in teams with other participants towards the creation of opportunities with the potential to grow and generate value.

Participant Mix
Entrepreneurship 101 is designed for individuals who are considering or who have an active desire to pursue entrepreneurial endeavors. Most participants will come to the program with at least some prior work experience. The program is appropriate for career changers as well as those who are seeking new approaches in existing organizations. All participants should be willing and ready to take action throughout the program and immediately following it.


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