Strategic Planning and Management in Retailing
Program Dates and Fees:
April 26 - May 2, 2014 - College of William and Mary
September 13 - 19, 2014 - Babson College
*Program fee includes program materials, meals, and accommodations. Accommodations begin on the first day of the program.
Being competitive and customer-oriented in today’s rapidly changing retail market requires the ability to create and implement a winning market strategy. You need to plan for tomorrow’s growth while you manage today’s operations.
Strategic Planning and Management in Retailing helps you identify and evaluate your organization’s key success factors to plan more strategically and manage your business more effectively.
Designed for retail CEOs, senior and general merchandise managers, operations managers, district managers, and upper-level marketing, finance, human resources, and MIS managers, you will learn to:
- Strategically plan for growth, including financial modeling and productivity analysis
- Analyze and interpret consumer, competitive, and market research
- Develop and implement enhanced merchandising management and assortment strategies
- Effectively manage strategic resources
Educators for this program include: Lawrence Ring (program director), Ron Hess, and John Strong.