Executive Education Programs Program Information


London Business School - UK

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  Customer Focused Marketing: The Key to Unlocking Profits

Customer Focused Marketing: The Key to Unlocking Profits

Leveraging deep customer insight for competitive advantage

How well do you really know your customers?

In the current market, organisations are necessarily focusing on cost cutting efficencies to deliver to the bottom line.  Yet long term value must be sustained by building the top line.

The central theme of Customer Focused Marketing: The Key to Unlocking Profits is how you can make your organisation truly 'customer centric'- how you gain deep insights about your customers and leverage them strategically and operationally for a competitive advantage.

Fees

The fee for programmes starting in 2013 is £6,500.

The fee for programmes starting in 2014 is £6,700.

The fee includes all tuition, educational materials, coffee breaks and most meals.

Duration:5 days

Next start: 04 - 08 November 2013

Location: London

Why choose this programme?

Customer Focused Marketing: The Key to Unlocking Profits teaches participants to:

-Design, execute and evaluate customer-focused marketing strategies

-Create integrated solutions across functional silos

-Differentiate yourself across all touchpoints

-Capture long-term value from customers.

Key areas explored in the programme are:

-Building a customer focused organisation

-Results-driven marketing

-Customer value-based innovation

-Strategic brand positioning

-Planning for organic growth

-Competing on customer experience

-Customer profitability management

-Value pricing

-Defensive marketing

-Marketing as strategy.

Who is this programme for?

Customer Focused Marketing: The Key to Unlocking Profits would suit:

-Marketing practitioners

-General managers 

-Functional managers from across the business units 

Benefits

Customer Focused Marketing: The Key to Unlocking Profits takes you beyond traditional customer insights derived from market research in order to provide you with a framework or re-aligning your organisation to deliver and capture value from your customers.

Drawing upon examples of real problems in your organisation, and using benchmarking across particular industry sectors, this programme will help you to develop tailor-made solutions which can be applied in your specific workplace context.

How will this programme benefit you?

On an individual level, the programme teaches you to:

-learn how to gain deep customer insight and implement resulting ideas successfully

-demonstrate marketing returns beyond the customer

-benefit from the latest thinking on strategic marketing concepts

-create and assess effective marketing strategies

-manage customers for long-term profitability

-contribute more effectively to market success and business planning.

How will this programme benefit your organisation?

This programme will help your organisation to: 

-identify who your most valued customers are and develop tactics for getting closer to them

-take marketing out of the communications box and coordinate the delivery of customer value across the organisation

-take steps toward successful product development, go-to-market strategies and value pricing

-align marketing impact across functional silos such as HR, finance, sales, research & developing, service and operations.

Upcoming programme dates:

19 - 23 May 2014

27 - 31 October 2014


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