Executive Education Programs Program Information


London Business School - UK

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  Market Driving Strategies

Market Driving Strategies

Develop innovative strategies to drive your organisation forward

The Market Driving Strategies programme examines how to cultivate groundbreaking strategy by energising creativity and driving innovation. Explore ways to build new market capabilities, co-create new market spaces, capitalise on technologies and take novel concepts to market.

Fees

The fee for programmes starting in 2013 is £6,500.

The fee for programmes starting in 2014 is £6,700.

The fee includes all tuition, educational materials, coffee breaks and most meals.

Duration:5 days

Next start:10 June 2013

Location:London

Why choose this programme?

This programme equips you with the skills, knowledge and insights to define a vision, identify opportunities and unleash market driving innovations within your industry.

Key themes explored by the programme include: 

-Leading breakthrough innovation and building an innovative culture

-Thinking, strategising and marketing differently

-Building new market capabilities

Who is this programme for?

Market Driving Strategies is designed for professionals looking to develop innovative strategies to drive their organisation and industry forward. The programme is therefore of particular relevance to:

-senior marketing practitioners

-product, portfolio and general managers

-CEOs and managing directors

-sales and business development managers

-pricing specialists

-leaders of dynamic companies

Companies that have benefited from Market Driving Strategies include:

-American Express

-BT

-Cisco

-DaimlerChrysler

-Emap

-HSBC

-Jack Morton Worldwide

-KPMG

-Orange

-Timberland

-WPP.

Please be advised that places for this programme are limited so we recommend that you reserve your place early to avoid disappointment. 

Benefits

The Market Driving Strategies programme aims to help you and your company identify opportunities to reshape your industry. Each session provides specific tools that can be applied in your workplace as part of your organisation's strategic decision making process.

How will this programme benefit you?

Using a variety of different learning methods, this programme empowers you to:

-Foster a culture of innovation and creativity within your organisation

-Identify and articulate latent customer needs

-Understand how to drive growth by entering and dominating emerging or untapped markets

How will this programme benefit your organisation?

By exploring ways to seize opportunities and unleash market driving innovations within your industry, this programme will help your company to:

-Develop in-house capability to deliver long-term strategic planning

-Make innovation the engine for organisational growth

-Deliver shareholder value through industry transformation

-Leverage customer insights to deliver a leap in customer value

Upcoming programme dates:

11 - 15 November 2013

23 - 27 June 2014

10 - 14 November 2014


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