Executive Education Programs Program Information


Tuck Executive Education at Dartmouth - USA

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  Executive Program on Strategic Reputation Management (Online)

Executive Program on Strategic Reputation Management (Online)

Is Your Company Thriving in the Reputation Economy?

“The Reputation Economy is an environment in which people buy products, take jobs, and make investments based mainly on their trust, admiration and appreciation for the companies and institutions that stand behind them.” - Reputation Institute CRO Survey, 2012

Reputation Institute and Tuck Executive Education at Dartmouth have partnered to bring you a live, dynamic online program that addresses how organizations can strengthen relationships with key stakeholders and leverage their corporate reputations to drive tangible outcomes. The faculty teaching in this program are acknowledged thought leaders in the area of reputation management – a field that is increasingly becoming essential for CCOs, CMOs, and other C-level executives to master. This field also affects many functional areas within an organization and there is a need to involve cross-functional teams in a company’s reputation strategy.

According to the 2012 Korn/Ferry survey of Fortune 500 Chief Communications Officers, 84 percent of CCOs said they are giving more attention to providing leadership on reputation, values, and culture in their companies. The Executive Program on Strategic Reputation Management takes a holistic approach towards understanding reputation strategy and how it fits in an organization’s overall corporate strategy. These nine virtual, interactive sessions will prepare you to understand and thrive in the Reputation Economy.

Dates and Fees
September 12 - November 7, 2013  
$2,495 (Early Bird Pricing until July 31, $500 Off!)

Location: Online Program-1 Session/Week

Who is this program for?
- Executives with responsibility for corporate branding, marketing, corporate communications, and/or investor relations, as well as C-level executives
- Functional leaders who are involved with defining or executing brand and reputation strategies, such as leaders from human resources, public affairs, environmental relations, and legal
- Managers  seeking to move into leadership positions in their organization
- Individuals seeking knowledge for career advancement in the field of reputation management 
- We encourage cross-functional teams from within an organization to attend, as that accelerates the impact and engenders a common language and understanding in the organization

Why should I consider enrolling?
- This program provides the practical skills and strategic mindset needed to become a successful reputation management professional
- Enhance your abilities to work more effectively with those who manage the reputation and brand
- World-class faculty bring an unparalleled depth of knowledge and real-world experience, which participants can draw upon in live Q&A
- It is a virtual learning experience, so it won’t disrupt your normal work flow and there are no travel expenses
- Develop your network to help you address your own challenges and engage with peers throughout and after the program

What knowledge and skills will I gain by participating in this program?
This program focuses on the essential competencies needed to lead strategic reputation management including:
- Theoretical frameworks that guide corporate reputations
- Clarifying the business case for reputation management
- Improving returns on communications investments
- Constructing a reputation intelligence and strategy system
- Developing the connection between strategy development and execution using strategic communication
- Defining brand equity and developing a brand architecture strategy
- Protecting your reputation through responsible leadership: how to recognize a crisis and manage it
- Measuring your reputation
- Building a competency framework for the “Chief Reputation Officer”


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