Executive Education Programs Program Information


Aresty Institute of Executive Education, The Wharton School, University of Pennsylvania - USA

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  Advancing Business Acumen

Advancing Business Acumen
There are fundamental business concepts by which every company operates, regardless of industry, specialty or size. Successful managers understand these fundamentals and use them as building blocks for continued professional growth.

Whether you have changed positions within your organization or taken on greater responsibility in your current role, Advancing Business Acumen will introduce you to essential business concepts of marketing, finance, strategy, negotiations and leadership, and provide the skills, vocabulary and confidence you need to succeed.

This six-day program will give you insight into:
-Leadership and decision making
-Managing people and talent
-Managing across boundaries and borders
-Building and sustaining competitive advantage
-Branding, marketing, and advertising strategies and impact
-Creating shareholder value

Oct 27, 2013 - Nov 01, 2013
Philadelphia
$10,250

Jun 08, 2014 - Jun 13, 2014
Philadelphia
$10,250

Impact & Experience
Advancing Business Acumen will deepen your knowledge of a variety of essential business concepts and improve your ability to communicate effectively with colleagues and senior leaders. You will also better your ability to make cross-functional decisions that benefit you, your team, and your organization.

This intensive program uses a mix of interactive lectures, case studies, simulations, self-assessments, group discussions, and faculty and peer dialogue not only to expose you to the core concepts of business, but empower you to apply the learning back at home.

Of the six program sessions, topics may include:
-Essentials of Finance
-Strategic Management
-The Relationship between Finance and Strategy
-Managerial Accounting
-Managing Across Boundaries
-Market Segmenting and Positioning

Who Attends This Program
Participants of Advancing Business Acumen may include:
-Functional managers with little or no formal business training
-Managers of family-run businesses
-Entrepreneurs who need to extend their core business knowledge
-Potential MBA candidates

To extend the impact of Advancing Business Acumen, we encourage companies to send cross-functional teams of executives to Wharton.


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