Executive Education Programs Program Information


CHICAGO BOOTH School of Business - USA

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  BUILDING YOUR SALES ENGINE

WELCOME TO BUILDING YOUR SALES ENGINE (London campus)
The biggest challenge to growing a successful entrepreneurial venture is selling. Entrepreneurs must build a strong sales pipeline to ensure profitable growth as they tackle other pressing issues like product development, staffing, and financing.  In the Building Your Sales Engine course, you will learn how to acquire customers, use selling skills in different contexts, tell powerful stories, manage and measure the entrepreneurial sales process, and use the key tools required for success in selling.

Building Your Sales Engine is modeled after Chicago Booth's MBA course, "Entrepreneurial Selling," which was rated Top Ten in the United States by Inc. Magazine, and each run of the course has been sold out over the past four years.  The course was designed and built by three-time CEO Craig Wortmann, a Clinical Professor of Entrepreneurship at Chicago Booth and winner of the 2012 Faculty Excellence Award.

During the seminar, you will learn to:
-Understand the key phases of the selling process
-Use the sales toolkit to construct a sales strategy for a set of clients and channels
-Identify the most common failure points in an entrepreneurial sales process
-Put to use a set of sales skills and strategies that will help you gain revenue and traction

Dates and Fees:
Feb 05 - Feb 06 2014 £3,000.00

Who Should Attend
Building Your Sales Engine
is appropriate for aspiring entrepreneurs, executives, directors, managers, and those looking to develop a spirit of entrepreneurship in their corporations or, other institutions. Growth Accelerator companies may apply for match funding.
-Entrepreneurs
-Founding Teams
-CEOs
-Presidents
-Executive or, Senior Vice Presidents
-Chief Technology Officer
-Development Officer
-Director of Knowledge and Technology
-Business Unit Managers/R&D Managers

Notice to Growth Accelerator companies:
-If your company is eligible and suitable for the GrowthAccelerator service then we are pleased to confirm that the £1,500 of match funding for senior managers can be used toward this two-day Chicago Booth program.
-As a Growth Accelerator member you may also be eligible for an additional Chicago Booth Scholarship.


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