Executive Education Programs Program Information


Kellogg School of Management - USA

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  Strategic Social Media Marketing

Strategic Social Media Marketing
A Systematic Approach to Media and Messaging  

Social media can serve as an incredible tool for marketing and engagement — when approached with the right strategy. In this program, you will learn how to achieve the greatest impact by using your organization’s broader marketing strategy to inform the development of social media activities, content and messaging.

In a collaborative and interactive classroom environment, you will learn how to design, organize and implement social media campaigns that effectively reach your target audience while staying true to your brand’s equity. To help you transform your marketing efforts into an always-on, content-driven marketing organization, a faculty team of leading academics and practitioners will guide you through topical case studies and help you design a social media campaign.

Upcoming Sessions (Fee includes lodging and most meals)
May 4-7, 2014 $6,300  
November 16-19, 2014 $6,300

Who Should Attend
-Midlevel managers responsible for brands in consumer product and service industries
-Entrepreneurs who manage small firms
-Managers seeking skills in coordinating messaging and media strategies to enhance brand adoption and sustain brand loyalty

Key Benefits
In this course, you will learn to: 

  1. Identify the brand’s target and position; orchestrate media platforms to communicate the brand’s position, stimulate adoption and sustain loyalty
  2. Leverage social media to identify and reach target consumers and communicate brand positioning
  3. Explore social media strategies used in different industries and different-sized firms
  4. Experience hands-on opportunities for implementing concepts learned

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