Designed for academics and practitioners in the fields of science and engineering, this highly interactive program provides an introduction to business concepts and industry-specific tools and frameworks. Over the course of the program, you will develop foundational skills and knowledge in accounting, strategy, finance, marketing and management — and learn how to apply these tools to your particular industry or role.
Led by an esteemed group of academics and practitioners, the program will cover topics such as taking innovation from bench to market, transitioning to a leadership role, launching a startup, managing intellectual property, implementing negotiation strategies and more. Armed with these tools and frameworks, you’ll be prepared to face new challenges — and embrace new opportunities — that demand a management mindset.
Upcoming Sessions June 9-13, 2014 $7,300
Who Should Attend -Scientists, engineers and postdoctoral fellows who would like to familiarize themselves with basic business tools
-Research faculty involved in startups
During this course, you will:
Understand and leverage accounting data and financial tools
Develop high-performing teams and organizations
Plan and implement effective negotiation strategies
Lead innovation through its lifecycle
Strategize and communicate marketing initiatives
Develop frameworks for evaluating and initiating business strategies