Executive Education Programs Program Information


Kellogg School of Management - USA

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  Crisis Management

Crisis Management
Protecting and Strengthening Your Reputation
  
At any moment, an organization can encounter a crisis that jeopardizes its health, reputation and prospects. The ability to manage a crisis — and the unflattering attention it can produce in the 24/7 global news era — demands strong leadership rooted in best practices, effective communication and sharp decision-making.

Utilizing cutting-edge concepts, case studies and an interactive crisis simulation, Crisis Management equips participants with the analytics to anticipate, the strategies to avoid and the tactics to address the major types of crises encountered by organizations big and small. While crises are most often viewed as threats, these predicaments can just as easily produce new opportunities, particularly for leaders and organizations possessing a firm understanding of their marketplace positioning and a guiding framework for effective crisis response. The program will help you approach any crisis as a marketing opportunity that restores and strengthens your corporate reputation and promotes new possibilities.

Upcoming Sessions (Fee includes lodging and most meals)
February 23-26, 2014 $6,300
November 2-5, 2014 $6,300

Who Should Attend
-Midlevel to senior executives and managers who oversee general management, finance, operations, communications, marketing, legal or compliance initiatives
-Attorneys who provide counsel to organizations
-Management and operations consultants
-Communications and marketing advisers

Key Benefits
In this program, you will:  

  1. Learn how to spot potential trouble areas in your organization and prepare for possible crises
  2. Create a strategic framework for effective crisis response
  3. Develop the critical techniques to handle the unique, high-stress pressures of a crisis
  4. Identify the pathways to turn a crisis from obstacle to opportunity

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