Essentials of Fundraising & Marketing
Innovative Strategies and Approaches
What comes first - The money or the donors?
"Where will the money come from?"
"How can we let more people know about our program?"
These two issues, marketing and fundraising are critical to the success of all nonprofit organizations. The objective of this course is to allow nonprofit leaders the opportunity to develop skills to evaluate, change and implement new and effective marketing and fundraising programs. Participants will learn how to assess their current situations and to think creatively when searching for resources and tools relevant to advancing their organizations. They will learn to look at their markets, find where donors live and work, see how researchers segment communities.
Upcoming Sessions September 29 - October 1, 2014 $950
Who Should Attend
CEOs and Executive Directors of Nonprofit Organizations
Board Members of Nonprofit Organizations
Department Heads with Oversight of Development and/or Marketing Functions of Nonprofit Organizations
Team Members with Development or Marketing Responsibilities of Nonprofit Organizations
Key Benefits -The role of leadership in fundraising and marketing
-Marketing & solicitation strategies for different categories and types of donors
-An understanding of the marketing mix most effective for a nonprofit organization
-The role that "brand" image plays in an organization
-How to effectively evaluate your marketing and fundraising efforts