Executive Education Programs Program Information


CHICAGO BOOTH School of Business - USA

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  New Product Innovation, Development and Implementation Strategies

New Product Innovation, Development and Implementation Strategies program provides you with the frameworks, tools, and perspectives that will help you more effectively develop and market new products. Incorporating cutting-edge thinking and best practices in new product development, this program will help you to both create and modify your organization’s new product development process and position your firm to gain a strategic competitive advantage.

During the seminar, you will learn to:
-Learn how to conduct a new product audit and develop a new product strategy.
-Understand how to develop a new product development process that incorporates best practices and is based on cutting-edge frameworks and approaches.
-Evaluate how to adapt the new product development process for:
    *different types of projects - lower risk short-term versus breakthrough projects, in-house versus outsourced projects,
    *different strategic decision situations: speed to market versus extensive development, proactive versus reactive strategies,
    *building flexibility into the process
-Understand how to uncover "breakthrough" consumer needs and develop and test new product concepts that serve those needs.
-Evaluate the latest tools and techniques that will help you to design new product offerings that deliver customer value through differentiating benefits.
-Learn how to develop sales forecasts for your new products and services.
-Discover how to develop a new product/service launch plan.

Register Now
Apr 27 - May 01 2015 $9,600.00
Nov 02 - 06 2015 $9,600.00

Who Should Attend
This course is appropriate for mid- to upper-level managers in any area involved in the development and management of new products. This may include functional areas such as new product development, marketing, research and development, business development, design, engineering, operations, sales, strategy, and finance, as well as members of cross-functional new product development teams. Representative titles include vice president or director of marketing, new product manager, product or brand manager, business development manager, strategic planner, designer, engineer, market analyst, vice president or director of sales, and vice president or director of engineering/ research and development.


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