Program Overview: Learn the techniques for analyzing and building effective business-to-business marketing strategies and take away the tools you’ll need to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar that explores the fundamentals and the latest developments in the world of business marketing.
The program provides exceptional opportunities for broadening your perspective, collaborating with an international group of peers, and analyzing the marketing strategies of your own firm.
Who Should Attend:
This program is designed for general managers; marketing, product, and sales managers from medium to large firms; presidents and vice presidents of marketing from smaller firms; and managers who help to plan and implement market-oriented business strategies in their companies.
Key Benefits: • Boost your marketing strategy analysis skills
• Segment business markets
• Build customer value models
• Develop an understanding of the dynamics of marketing strategy