Executive Education Programs Program Information


Kellogg School of Management - USA

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Email this program to a friend    Go to program Website
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
  Distribution Channel Management: Bridging the Sales and Marketing Divide

Distribution Channel Management: Bridging the Sales and Marketing Divide

Optimize Channel Performance

Dates and Fees:
October 13-16, 2013  $6,300  
April 13-16, 2014  $6,300  
November 2-5, 2014  $6,300

Program Overview:
Managers frequently complain about a lack of communication between their marketing and sales executives, often caused by a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account both the salespeople's activities with channel partners and the marketing managers' efforts to better reach and serve end-users.

Distribution Channel Management builds a coherent framework that unites marketing and sales efforts in a collaborative learning environment.

This program addresses the needs of consumer goods and services companies selling through wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure.

Who Should Attend:
This program is designed for middle- to senior-level executives in manufacturing, wholesale, retail or service firms who have responsibility for creating and managing channels of distribution or who have broader strategic responsibilities of which channel strategies are a part. Executives wishing to gain an increased understanding of the critical role channels of distribution play in their company’s business model will benefit from this program.

Key Benefits:
• Gain insights into the role distribution channels play in your company’s business model
• Segment your market for optimal channel design
• Assess and satisfy the service output demands of your end-users
• Optimize the allocation of costly activities among channel partners
• Identify gaps in channel performance on both the demand and supply sides
• Use channel power to bring about productive change in the channel's operation
• Diagnose sources of channel conflict and develop tools for conflict resolution


         © Smart Connections