Executive Education Programs Program Information


Kellogg School of Management - USA

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  Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand
Use Strategic Branding to Your Advantage

In the fast-paced, collaborative atmosphere of this program, Kellogg faculty — the acknowledged thought leaders in branding — strike an optimal balance between cutting-edge theory and practical application. They will lead you through an intensive exploration of brand management unavailable anywhere else.
 
You’ll learn how to use marketing and branding to build a strong and enduring business and gain new insight into the importance and value of a strongly differentiated brand. You’ll come away with knowledge and skills you can apply immediately to leverage your brand for increased customer loyalty, competitive advantage and profitability.

Upcoming Sessions (Fee includes lodging and most meals)
May 18-23, 2014 $9,900  
October 5-10, 2014 $9,900

Who Should Attend
Managers who have brand management responsibility in their organizations
Leaders who wish to expand their understanding of the importance of brands and effective brand management strategies

Key Benefits
In this program, you will:

  1. Deepen your understanding of why brands matter and how brands create value
  2. Learn how to address the most challenging issues companies face in creating and sustaining strong brands
  3. Discover how to craft highly competitive brand positioning
  4. Learn the key tools and techniques for managing a portfolio of brands
  5. Understand the critical importance of internal branding and identify best practices
  6. Gain access to the most current thinking on measuring brand value
  7. Develop a more informed perspective on global branding
  8. Explore how to capitalize on the ever-expanding world of new media

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