Executive Education Programs Program Information


Kellogg School of Management - USA

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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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Email this program to a friend    Go to program Website
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  Kellogg on Consumer Marketing Strategy

Kellogg on Consumer Marketing Strategy
Learn to Segment, Reach, and Convert Customers

The mass proliferation of media channels divides and diverts consumers’ attention like never before. Successful marketers must define a sound marketing strategy while continually adapting their tactics to the ever-shifting landscape.
 
In this intense, highly interactive program, senior members of Kellogg’s renowned marketing faculty and leading marketing experts guide you through a learning experience that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you’ll develop a well-defined approach for identifying attractive targets and effectively positioning products and services for them. You’ll go home armed with winning strategies and tactics and inspired to launch them.

Upcoming Sessions (Fee includes lodging and most meals)
April 27 - May 2, 2014 $9,900  
September 21-26, 2014 $9,900

Who Should Attend
-Product managers and middle- to upper-level marketing managers responsible for consumer products and services
-Individuals who have recently assumed marketing responsibilities
-Others wishing to develop a marketing mentality for working more effectively with marketing professionals

Key Benefits
During this program, you will:

  1. Identify the most attractive targets for your firm’s offerings
  2. Use deep customer insight to build a strong brand positioning
  3. Employ social networks, social media and traditional media to attract and engage customers
  4. Design and manage distribution channels to optimize value delivered to customers
  5. Set price to capture value created
  6. Create powerful and enduring brands

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