Kellogg on Consumer Marketing Strategy
Learn to Segment, Reach, and Convert Customers
The mass proliferation of media channels divides and diverts consumers’ attention like never before. Successful marketers must define a sound marketing strategy while continually adapting their tactics to the ever-shifting landscape.
In this intense, highly interactive program, senior members of Kellogg’s renowned marketing faculty and leading marketing experts guide you through a learning experience that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you’ll develop a well-defined approach for identifying attractive targets and effectively positioning products and services for them. You’ll go home armed with winning strategies and tactics and inspired to launch them.
Upcoming Sessions (Fee includes lodging and most meals) April 27 - May 2, 2014 $9,900 September 21-26, 2014 $9,900
Who Should Attend -Product managers and middle- to upper-level marketing managers responsible for consumer products and services
-Individuals who have recently assumed marketing responsibilities
-Others wishing to develop a marketing mentality for working more effectively with marketing professionals
During this program, you will:
Identify the most attractive targets for your firm’s offerings
Use deep customer insight to build a strong brand positioning
Employ social networks, social media and traditional media to attract and engage customers
Design and manage distribution channels to optimize value delivered to customers