Innovating New Products and Services
Establish a New Development Process Previously named: Managing New Products and Services for Strategic Competitive Advantage
Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program, you will identify new product and service strategies that foster innovation — from the voice of the customer to design, manufacturing, delivery and launch.
This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance.
Product Week You may combine this program with Pricing for Profitable Decision Making to participate in Product Week. When taken consecutively, these programs are offered together at a discounted price. Combining the programs provides a week long executive level summary of the approach to managing product portfolios taught in the highly acclaimed Kellogg MBA program.
Upcoming Sessions (Fee includes lodging and most meals) November 2-5, 2014 $6,300
Who Should Attend This seminar targets mid- to senior-level executives who are involved in the development and management of new products. This may include general managers, vice presidents and executives in functional areas such as marketing, brand management, research and development, design, and operations.
In this program, you will learn to:
Identify approaches for establishing an innovation mind-set in your organization
Create a new product/service development process
Develop strategies for marketing new products/services
Analyze the role of product and process design in mass customization
Generate strategies for integrating R & D, design, intellectual property, production and marketing
Explore best practices in product and service industries